We had a good run for a decade, but a new era is coming — 2023, the golden age of user experience design has ended! Poof. Over. This is the hard truth. UX is dead! Lots of articles claim this recently. I was considering titling this article with those words. You probably would’ve thought, ‘Not another it’s dead claim!’ UX design isn’t dead, product design isn’t over, and…

Business and strategy are not taught in design school and it’s not something every designer is drawn to, but senior designers should know the basics and be able to communicate the value of design from a business POV. — There’s a scene in the first Matrix film where a newly freed Neo progresses through his training, gains confidence, and even one-ups his mentor Morpheus in a sparring contest. …

This is 1 of 3 frameworks for building a Stakeholder Engagement Strategy taught in the Stakeholder Management Essentials Course on Product Pathways. How Does it Work? Use the following Stakeholder Map, which categorizes your Stakeholders by involvement into 3 categories: CORE Stakeholders DIRECT Stakeholders …

Sharing your Why — Defining your Product Vision is the single most important thing for your product success. With direction and purpose, you can overcome any challenge. Product Vision statements are how we clarify and communicate our purpose. They set direction, align and guide development teams towards a common goal. But it can be…

In today’s highly competitive business landscape, delivering an exceptional experience for your users is no longer an option; it’s a necessity. …

A case study + three techniques. — We make assumptions all the time. Anything we can’t prove is an assumption. We assume who our customers are, what they need, and how we can help them. In the end, not only do many of our assumptions turn out to be invalid, but even these valid ones are rarely…

Ways you can innovate and make your digital products stand out. — Thanks to the pandemic, digital consumers are here to stay. Everything from household supplies, groceries, clothing, medicine, to jewelry, cosmetics, entertainment and other categories — all can be delivered to you by shopping online. These consumer habits combined with the expanding frontiers of the world wide web (WWW), have inspired…

List of product metrics for every category — Measuring and analyzing product performance is a crucial task for product managers. It helps them understand how their product is being used, identify areas for improvement, and make data-driven decisions. In this article, we will discuss some key metrics and strategies for measuring and analyzing product performance. First, it’s important…

How a leading strategy expert combined Design Thinking and scientific inquiry to allow anyone to create winning strategies — In our first article in this series, we met Roger L. Martin, and reviewed a few of his many strategy successes over his long career. We also learned about the two tools Roger and Jennier Riel use in their IDEO U course “Designing Strategy”: The Strategy Process Map and the…

How to generate enduring value for your product and win the long game Today’s successful tech companies use North Star Metrics (NSM) to align the organization around delivering value to customers. Increasing NSMs is a testament to the business delivering value and ultimately generating revenue. To reach their North Star…

TL;DR: This article focuses on an introduction to the “Strategy House Model”—a visual representation of a team’s strategy, with the mission as the roof, the pillars as the most important topics, and the values as the foundation. …

A new visual language for the Design Wisdom project In Sept 2022, I made many new ideas such as a set of methods for mapping the complexity of creative life. The last idea I made last week is the above diagram. The above diagram is called the HITED framework. It…

Practical examples of creating more value through the components of the value equation. — The value equation Did you know you see over 10,000 ads every single day? In the digital age, making your product stand out in the sea of competition is extremely difficult. The best approach is to figure out how to create value for your customers. But how do we define and measure value…

Life’s too short to build something nobody wants… — When thinking of User Experience, we often think of a simple, beautiful, and easy to use feature-set of a product, that makes the user’s life easier. But as a matter of fact, features are merely a small, fragile part of the product. They are only a few of many thinkable…

Discovering the inherent principles that go into making ALL impact. — I think it is safe to say that we all individually, or as part of a group, participate in some sort of activity or process that is trying to make an impact. This could be through creating something, like a new great product or a new nonprofit, or through participating…

— Part 3 of Modeling in Problem Solving — — This article will make much more sense if you read installment one and two first! Innovating with Frameworks and Problem statements Archeologists researching early medieval Britain have for centuries interpreted skeletons, material remains and artistic production as evidence for a mighty Anglo-Saxon invasion from the Jutland peninsula, following the description of 7th century historian the Bede.

A mind map with key steps & deliverables — TL;DR: If you are interested in building a product vision, or you are looking for process & deliverables for product vision 👉 this mind map may help you. The rest of this article explains this map. Influence as designers Before we dive into building a product vision, I would like to talk about…

This article will talk about how to define product vision and strategy by understanding product ideas using Lean Canvas. It also shows how product vision and strategy are related to each other in North Star Framework. What is Product Vision and Product Strategy? Product vision is a statement that described…